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BlogFrom the desk of GroupSolver®

Market Segmentation How-To’s

Need to get a better handle on who your consumers are and how to appeal to them? Check out this guide on how to conduct market segmentation.

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Top Brand Equity Questions to Ask in a Customer Survey

Assessing your brand equity starts with asking the right questions and using the right tools. Learn to design an effective brand equity survey from our pros.

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How to Do a Survey on a Chatbot

Chatbots are valuable tools and not only for customer support. Learn how to use your chatbot for market research and more with an AI-driven chatbot survey.

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6 Marketing Research Best Practices to Follow

If your marketing research isn’t delivering results that are setting you up for success, try these top market research tips to refine your process.

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A Mental Health Conversation: Two Unique Experiences From Our CEO and Marketing Manager

Mental health awareness is important and necessary to talk about, especially in the workplace. Read these essays written by our CEO, Rasto Ivanic, and our Marketing Team Lead, Balbina De La Garza about their personal mental health journeys.

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With Gas Prices at a Record High, are Electric Vehicles the Future of Transportation?

Gas prices throughout the U.S. are higher than ever, with some states reaching just under $6 per gallon. Consequently, are we entering a new era of electrification within the transportation industry? The most recent market research study from GroupSolver uncovers the latest insights in terms of contemporary beliefs and attitudes around electric vehicles.

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Top Strategies and Tips for Product Feature Research

Product feature research is a valuable process for feature prioritization and directing your development. Learn the top tips and strategies from our experts.

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The Price is Not Right: Retail in the Time of Inflation

Is this the new “new normal”? GroupSolver taps into the minds of American citizens as everyday items such as food and gas prices soar due to inflation.

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Evaluating Ideas for Your Business: A How-To Guide

How do you know if your business or product idea has the legs to go the distance? Follow this how-to guide for your idea evaluation process.

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