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BlogFrom the desk of GroupSolver®

What is brand equity and why is it important?

Before you measure and manage brand equity, you need to have a good understanding of what it is. Learn everything you need to know about brand equity in this blog.

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Brand Equity

How to Conduct Customer Segmentation Research in 4 Simple Steps

Creating meaningful customer segments is the key to stronger marketing campaigns, happier customers, and a higher ROI. In this article, we walk you through four simple steps and expert practices for customer segmentation research.

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Market Research for Product Development: A Step-By-Step Guide

Product development research is no easy task, but luckily, we’ve compiled a simple guide to make your life a whole lot easier. Understand each phase and find the appropriate research studies to run based on your needs. From start to finish, we’ve got you covered.

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The Future of AI Driven Market Research

What will the future of market research look like? How has artificial intelligence impacted the industry? In this insightful conversation, GroupSolver’s CEO and Senior Research Team Lead share their first-hand perspective on how AI tools can be used, their challenges, and what’s next for AI-driven market research.

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The Most Essential Questions to Ask in an Employee Experience Survey

The first step to improving the employee experience is understanding how employees feel about it. Use these employee experience survey questions to find out what your employees really have to say and measure their satisfaction and engagement. Higher performance, reduced turnover, and better output– it all starts with an employee experience survey.

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Your Guide to Improving and Measuring Customer Experience

Learn how to measure customer experience and build a customer experience survey with these best practices.

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Qualtrics vs. Decipher vs. Confirmit (Forsta)

Exploring which survey platform is right for you? Use this guide to compare Qualtrics, Decipher and Confirmit. We compare their use cases, features, pricing and limitations– so you can easily see how they stack up.

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Your personal data may be Big Tech’s most profitable product. It also may be one you would be willing to pay them to stop selling.

Are digital users aware of the personal information tech companies collect and share? Who owns this information? This study uncovers users’ personal data preferences and thoughts.

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4 Steps to Concept Testing Research

Will consumers love your concept? If so, will that admiration turn into sales? Find out with these four simple steps to creating a concept testing survey.

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