Many of our usual habits have shifted due to Covid-19, even with vaccinations and re-openings. The retail industry had to adapt to shoppers’ new behaviors and needs. Some customers started to shop more often online, and they feel like online “is definitely more convenient” (58% support) and it gives them “peace of mind” not coming in contact with non-vaccinated people (63% support). Ordering groceries online and curbside pickup started to become the norm for certain folks.
Of course there are still those who partake in shopping in-store, but 50% of respondents said they’d only feel comfortable depending on the safety measures retailers are taking. Such safety measures include “cleaning the carts” (88% support), “wear[ing] masks” (82% support), and “having sanitizers throughout the store” (69% support). It is clear that even though we are approaching the light at the end of the tunnel, our Covid-19 shopping habits may have a significant impact for the future of retail.
Look through our infographic below to look at more of our findings:
Do you have a customer insight question you would like solved? #FridayInSight has your answer! We’ll design a study, collect data on the GroupSolver® platform, and share with you a free report with our findings. Contact us at firstname.lastname@example.org.