Submit your Friday Insights request for a chance to get a quick (and free) report! Learn More

BlogProduct & Tools

IdeaCluster™: the fastest way to build a story from open ended data

A text-box approach to asking open-ended questions will always miss one critical aspect to such data, a multi-dimensionality that is readily available to data collected as multiple-choice questions calculated as correlations between any two answers.

Read story
GroupSolver blog about IdeaCluster

IntelliSegment™ uncovers nuances in customer stories

Quantifying qualitative survey data often becomes an exercise of “let’s just get finished with it,” but looking for nuance in answers to open-ended question can tell us something distinctive about specific segments of respondents.

Read story

Open-ended questions deserve better than the plain old text box treatment in online surveys

To illustrate some of the common challenges with the text box, we have reviewed data from a recent study where we deployed this traditional approach.

Read story

A better way to smarter insights starts now

Request a free demo. Someone from our dedicated team will get right back to you.

Request Demo