IdeaCluster™: the fastest way to build a story from open ended data
A text-box approach to asking open-ended questions will always miss one critical aspect to such data, a multi-dimensionality that is readily available to data collected as multiple-choice questions calculated as correlations between any two answers.
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IntelliSegment™ uncovers nuances in customer stories
Quantifying qualitative survey data often becomes an exercise of “let’s just get finished with it,” but looking for nuance in answers to open-ended question can tell us something distinctive about specific segments of respondents.
Read storyOpen-ended questions deserve better than the plain old text box treatment in online surveys
To illustrate some of the common challenges with the text box, we have reviewed data from a recent study where we deployed this traditional approach.
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