Market Research Case Studies | GroupSolver® Success Stories

Retail

A sentimental favorite: supporting the relaunch of a loved toy brand amidst steep competition.

Gaining deeper insights on our client’s toy brand GroupSolver® worked with a premium American toy brand planning on making a return to the market. Our client was interested in understanding the brand equity that the brand still carried with

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Sportswear

Adidas TERREX develops an award-winning new product

adidas TERREX develops an award-winning new product with help from GroupSolver's innovative survey solutions — consumer voices are evident in nearly every feature.

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Technology

Breaking through traditional customer segmentation for a global tech giant.

Going beyond traditional demographics Our client was part of the online music streaming team for one of the largest tech companies in the world. Their main goal was to improve their product and make it more relevant in the crowded market. T

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Technology

Creating a safe space for employees to share their honest feedback

Our anonymous surveys give employees a voice and help management create a better work environment — with real-time insights shared openly across the entire company.

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Financial Services

Discovering the right advertising campaign that works.

Testing a credit union’s creative concepts Our client, a large American credit union, was interested in testing 5 advertisement campaigns for their new credit card. Besides looking for the best campaign concept, they wanted to better unders

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CPG & Retail

Driving packaged food sales with creative in-store displays and signage.

Developing more effective displays and signage Our client, a multinational food manufacturer, was working with a major mass retailer to make their store presence distinct and build in-store displays that would lead to a better shopping expe

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Healthcare

Helping a major hospital group in the U.S. find their new brand identity.

Building an entirely new healthcare brand Our client, a hospital network on the East Coast, was in the process of completing a merger. Part of this process was to create a new business identity, including a new name, logo, and branding. A m

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Financial Services

Large bank refines checking account services after listening to their customers

Helping a major bank better understand the reasons why customers open a checking account and how their needs are being met — and where they aren't.

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Higher Education

Looking toward the future: testing university’s vision plan.

Refining the plan with help from inside the community Our client is a prestigious private university about to roll out their future vision plan. They wanted to get a sense of how the plan would be received and where improvements could be ma

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Food & Beverage

On the menu: nostalgia. Fast-food chain listened to their customers’ cravings for past menu items.

Bringing back favorite menu items Our client wanted to get inspiration for a "Throwback Menu" promotion by understanding which discontinued menu items would be popular to bring back. While they wanted to get top-of-mind responses, they also

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CPG & Healthcare

Price is right: introducing a new personal care product to a stocked shelf

A manufacturer of a common skin condition treatment sought to introduce a new product for a crowded market — and find the right pricing with the help of GroupSolver®.

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CPG

Putting a new twist on a kitchen pantry staple.

Making sandwich bags fun Our client, a home products name brand with storage bag and container product lines, wanted to gauge reactions to their new sandwich bags with popular characters on them from a mass media company. They also wanted t

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Social Media

Shared values: understanding the connecting tissue of the ‘social media generation’.

Insights into a generation of social media users Our client, a multinational video and social media platform, wanted to better understand who their users are, what drives them, and how they relate to the outside world. To understand how the

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Consumer Packaged Goods

Tastier snacking: helping a snack food brand introduce a new flavor to the market

Customer feedback allowed a snack food manufacturer to prepare for a new product launch and optimize its marketing mix — with confidence built on real consumer data.

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Food & Beverage

Winning on flavor: introducing a new line of BBQ meat to a competitive industry.

Launching a successful new product line Our client, a large packaged food company specializing in pre-packaged meat considered launching a new BBQ meat product to compete against popular national brands. Ensuring a successful product launch

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Consumer Packaged Goods

With just 24 hours on the clock, major food brand found evidence to support their product launch

When a Fortune 500 food manufacturer and a major retailer disagreed on which Mexican food kit concept should be shelved, GroupSolver® provided conclusive evidence — in under 24 hours.

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Real research, real results

A sentimental favorite: supporting the relaunch of a loved toy brand amidst steep competition.

Adidas TERREX develops an award-winning new product

Breaking through traditional customer segmentation for a global tech giant.

Creating a safe space for employees to share their honest feedback

Discovering the right advertising campaign that works.

Driving packaged food sales with creative in-store displays and signage.

Helping a major hospital group in the U.S. find their new brand identity.

Large bank refines checking account services after listening to their customers

Looking toward the future: testing university’s vision plan.

On the menu: nostalgia. Fast-food chain listened to their customers’ cravings for past menu items.

Price is right: introducing a new personal care product to a stocked shelf

Putting a new twist on a kitchen pantry staple.

Shared values: understanding the connecting tissue of the ‘social media generation’.

Tastier snacking: helping a snack food brand introduce a new flavor to the market

Winning on flavor: introducing a new line of BBQ meat to a competitive industry.

With just 24 hours on the clock, major food brand found evidence to support their product launch

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