GroupSolver® helps you transform your business by providing actionable insights for your market research needs.
A global spirits company wanted to choose the most appealing options from a multitude of possible special edition product concepts for a special gifting occasion. Appeal in each of the 6 different markets needed to be considered.
Monadic sequential testing
The top gift concepts shared several attributes such as being “unique,” “classy,” or “stylish”. Additionally, company’s intended audience found them to be both different yet practical.
We quickly and accurately tested how consumers felt about new products before launching them to the market. Besides identifying the winning concepts with statistical accuracy, we provided the “why” for the winning choices based on our AI Open-Ended™ questions to help the marketing team fine-tune their messaging.
A health technology company needed to choose the most appealing ad of 9 new ad concepts to promote its products among older adults (over 60 years old).
Monadic sequential testing
Unique tagline and the color scheme distinguished the most successful ad.
GroupSolver® reached difficult demographic and succeeded in delivering insightful natural language answers to validate direction of the ad campaign.
A world’s leading food and beverage company considered adjusting product claims and pricing on several existing and new products in their healthy drinks brand portfolio.
Discrete choice
We uniquely combined rigorous price modeling with an understanding of why the new product attributes have a positive impact on the bottom line.
Through GroupSolver’s platform, we succeeded in obtaining decision-makers’ thoughts on how they think of industry partners. We uncovered in our open-ended questions how their perception of our client can be leveraged into building a more successful brand.
A national insurance broker wanted to understand how the top competitors in the auto insurance market are perceived, and how customers feel about their experience with these brands
20% of respondents would prefer to switch insurance providers if there was no fee. Insurance providers can keep unsatisfied customers by offering better prices and discounts.
We aided clients in understanding how their brand was perceived by insurance holders and how they could keep their customers content and loyal by offering respondents a chance to communicate how they were feeling.
Understand how Generation Z’s attitudes towards work differ from those of the Millennials.
Many of Gen Z employees expect their employers to be dependable, open, and to align with their personal values, while Millennials expect honesty and trust.
We uncovered the different feelings Gen Zs and Millennials have in order to help employers better understand how to increase individual employee productivity and improve the experience in the workplace.
A leading media and TV network planned on releasing a new TV show in 4 different countries (Mexico, Italy, India, and France) and wanted to crowdsource and test possible names in the four local languages.
We reached target audience in 4 different countries in their native language to quickly ideate new possible TV show names. We found that those names were most likely to lead to the new show viewership.
A global music industry player wanted to build customer segments based on behavioral traits to help their product development team build new, targeted product offering to underrepresented markets.
Two-phase approach. First, use open-ended questions to identify key behavioral drivers. Then, build customer segments based on how they scored on the top drivers.
We built eight distinct customer segments that matched closely with specific life occasions, around which the product team could build new product offering.
By using open-ended questions, we were able to build behavioral drivers for segmentation using target customers’ own words. Rather than relying on demographic information, we let the customers shape how segments shaped up.
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