NO ASSUMPTIONS. BETTER DECISIONS.
GroupSolver® helps you transform your business by providing actionable insights.
Concept testing
Business objective
A global spirits company wanted to choose the most appealing options from a multitude of possible special edition product concepts for a special gifting occasion. Appeal in each of the 6 different markets needed to be considered.
Questions we asked
- Which concepts will do best in each of the countries?
- What does target audience find most appealing (unappealing) about them?
Business Objective
Monadic sequential testing
What we learned
The top gift concepts shared several attributes such as being “unique,” “classy,” or “stylish”. Additionally, company’s intended audience found them to be both different yet practical.
Why GroupSolver®
We quickly and accurately tested how consumers felt about new products before launching them to the market. Besides identifying the winning concepts with statistical accuracy, we provided the “why” for the winning choices to help the marketing team fine-tune their messaging.
Ad testing
Business objective
A health technology company needed to choose the most appealing ad of 9 new ad concepts to promote its products among older adults (over 60 years old).
Questions we asked
- What drives the likelihood to purchase in the target population?
- Why do certain ads appeal to the target audience more?
Business Objective
Monadic sequential testing
What we learned
Unique tagline and the color scheme distinguished the most successful ad.
Why GroupSolver®
GroupSolver® reached difficult demographic and succeeded in delivering insightful natural language answers to validate direction of the ad campaign.
Pricing analysis
Business objective
A world’s leading food and beverage company considered adjusting product claims and pricing on several existing and new products in their healthy drinks brand portfolio.
Questions we asked
- What is the customer’s willingness to pay for product?
- What are the most valuable product attributes product packaging should convey?
Research methodology
Discrete choice
What we learned
- Brand familiarity and price were the primary reasons for respondents not purchasing the brand.
- Shoppers were highly willing to pay for a specific new flavor variant.
- Conveying health claims on the packaging would lead to higher price premium the company could charge.
Why GroupSolver®
We uniquely combined rigorous price modeling with an understanding of why the new product attributes have a positive impact on the bottom line.
Brand evaluation
Business objective
- A leading company in food cutting solutions wanted to better understand its brand awareness, its strength, and opportunities as a part of the rebranding process.
- They wanted to understand what differentiates their brand from their leading competitors.
The "why" questions we asked
- What are the key drivers that influence purchasing decisions in this industry?
- What are the main brand attributes customers associate with the brand?
- How can match our brand attributes to those industry cares about?
What we learned
- Client’s brand attributes matched favorably with how industry buyers choose their partners.
- We discovered a potential opportunity to position client’s brand favorably against the industry leader.
Why GroupSolver®
Through GroupSolver’s platform, we succeeded in obtaining decision-makers’ thoughts on how they think of industry partners. We uncovered how their perception of our client can be leveraged into building a more successful brand.
Customer experience
Business objective
A national insurance broker wanted to understand how the top competitors in the auto insurance market are perceived, and how customers feel about their experience with these brands
The "what" questions we asked
- What comes to mind when insurance holders think of insurance brand X?
- How likely are insurance holders to stay loyal to this brand? What can this brand do to keep customers?
What we learned
20% of respondents would prefer to switch insurance providers if there was no fee. Insurance providers can keep unsatisfied customers by offering better prices and discounts.
Why GroupSolver®
We aided clients in understanding how their brand was perceived by insurance holders and how they could keep their customers content and loyal by offering respondents a chance to communicate how they were feeling.
Employee experience - Gen Z in the Workplace
Business objective
Understand how Generation Z’s attitudes towards work differ from those of the Millennials.
The "how" questions we asked
- How do Generation Z employees feel about their current job and employer?
- How do they prefer to work with and communicate with their coworkers?
What we learned
Many of Gen Z employees expect their employers to be dependable, open, and to align with their personal values, while Millennials expect honesty and trust.
Why GroupSolver®
We uncovered the different feelings Gen Zs and Millennials have in order to help employers better understand how to increase individual employee productivity and improve the experience in the workplace.
Ideation
Business objective
A leading media and TV network planned on releasing a new TV show in 4 different countries (Mexico, Italy, India, and France) and wanted to crowdsource and test possible names in the four local languages.
The "how" and "what" questions we asked
- Based on the TV show description, what would viewers name the new TV program?
- How likely is the target audience to watch the new TV show?
What we learned
- The top name ideated by the crowd (with 70% support) performed well in both quantitative and qualitative testing.
- During ideation, we pre-seeded several names provided by the client. Success of the pre-seeded names was mixed.
Why GroupSolver®
We reached target audience in 4 different countries in their native language to quickly ideate new possible TV show names. We found that those names were most likely to lead to the new show viewership.
Customer behavioral segmentation
Business objective
A global music industry player wanted to build customer segments based on behavioral traits to help their product development team build new, targeted product offering to underrepresented markets.
Questions we asked
- Why do you listen to music?
- What role can our service play in your life?
Research methodology
Two-phase approach. First, use open-ended questions to identify key behavioral drivers. Then, build customer segments based on how they scored on the top drivers.
What we learned
We built eight distinct customer segments that matched closely with specific life occasions, around which the product team could build new product offering.
Why GroupSolver®
By using open-ended questions, we were able to build behavioral drivers for segmentation using target customers’ own words. Rather than relying on demographic information, we let the customers shape how segments shaped up.