Appropriation or Appreciation?

Posted on: August 3, 2020

Trader Joe’s customers support its witty, ethnic sub-brand names and generally don’t find them offensive. However, that may not be the full story.  In recent weeks, a petition challenged Trader Joe’s to change their practice of selling some of its international foods under ethnically-named sub-brands. Trader Joe’s rejected this request last week with a statement calling into question whether this naming approach is racist. In general, data from our survey (N=185, conducted July 29-30) suggests that customers don’t see this

Traveling in the age of Coronavirus.

Posted on: June 26, 2020

40% of our survey respondents said they are not likely to travel in the next 3 months. This pandemic has been devastating to the travel industry— with plummeting demand, the introduction of strict sanitation protocols, and passenger restrictions, traveling may never go back to normal.   It’s been over three months since the nightmare that goes by the name of COVID-19 has taken over our lives. Some of us have been working from home, blurring the line between

The XFL was on the 1-yard line…

Posted on: June 5, 2020

This year was supposed to be the XFL’s comeback, but unfortunately the anticipation was cut short. With the current COVID-19 crisis, there have been waves of cancellations and the XFL could not punch it into the end zone. In early 2018, XFL announced it was going to return to our screens in 2020 for its