Facing Uncertainty.

Posted on: July 2, 2020

With cases in the U.S. on the rise and a second wave approaching, consumers are anxiously waiting to see what happens next. We are now navigating into our 12th COVID-19 pulse check since we first started in March. At first, we were extremely fearful of the virus, causing some to pantry-load in order to avoid

Life as we know it.

Posted on: June 17, 2020

We have gotten used to our life with COVID-19 and perhaps that is why our level of concern continues to drop. However, that doesn’t mean consumers are letting their guards down easily.  As we tread into our 11th pulse check, we are finding that consumers are feeling about living with the pandemic, but they also don’t see it ending any time soon. Shopping is no longer as scary as it

“Show me the numbers.”

Posted on: June 9, 2020

Worry over the virus is decreasing, but folks continue to acknowledge that we are in this for the long-run. Consumers don’t seem to care how we reach a significant drop in cases and deaths — just as long as we get there. It’s hard to remember life pre-COVID given that we have been stuck in