Life as we know it.

Posted on: June 17, 2020

We have gotten used to our life with COVID-19 and perhaps that is why our level of concern continues to drop. However, that doesn’t mean consumers are letting their guards down easily.  As we tread into our 11th pulse check, we are finding that consumers are feeling about living with the pandemic, but they also don’t see it ending any time soon. Shopping is no longer as scary as it

“Show me the numbers.”

Posted on: June 9, 2020

Worry over the virus is decreasing, but folks continue to acknowledge that we are in this for the long-run. Consumers don’t seem to care how we reach a significant drop in cases and deaths — just as long as we get there. It’s hard to remember life pre-COVID given that we have been stuck in

Stepping into the unknown.

Posted on: June 9, 2020

Where will COVID-19 take us in a few weeks? Months? The next year? For the first time over the past few months of running these pulse checks, we can confidently say that there are two pulses: those who are feeling confident and seeing the situation from a glass-half-full perspective versus those who have an elevated, agitated