2020 is Not What I Imagined.

Posted on: June 9, 2020

Most consumers in our country have entered week five of the COVID-19 reality and things are not getting easier. No one could have imagined even a few months ago a year turning out like this one. If you had asked any American consumer last year what they would expect in the year 2020, nobody could

This is Reality.

Posted on: June 9, 2020

Long were the days where we roamed around carelessly, not worried about social distancing or wearing masks in public. As hard as it’s been, U.S. shoppers are accepting that this is our new reality. And even when things get better, it will never be the same as before. Throughout the month of March, we have

When will this end?

Posted on: June 9, 2020

Realizing that this is only the beginning of COVID-19, U.S. shoppers begin to wonder when this nightmare will be over and what long-lasting impact it will have on their daily lives. In these past couple of weeks, we have been documenting U.S. consumer’s shifting attitudes and self-reported behaviors amidst the COVID-19 pandemic through a series