Sinking in.

Posted on: June 5, 2020

Amid tightening response to COVID-19, US shoppers do their part to flatten the curve and start pondering longer-term impacts. Last week, we took our first look at the changing reality of US shoppers finding themselves in the beginning stages of the COVID-19 pandemic. We found that as of March 9 and 10, their pulse was

Panic versus Preparedness

Posted on: June 5, 2020

Early take on COVID-19 impact on US shopper behavior The American consumer woke up in early March with a bad headache: Heart palpating, stock market plunges, looming recessions across the globe, panic pantry loading, accelerating school closings, unpredictable travel restrictions, mayors and governors declaring States of Emergency, local communities quarantined. “What’s next?,” they wondered, “What

Better Fact-Check Yourself

Posted on: April 24, 2020

I am sure you know that absolutely frustrating feeling when you are having a discussion with another person and you know you are right, but the other side just won’t give in. It’s like, how can they not hear what I am saying? I am even backing up my argument with facts! Can’t they see that