IntelliSegment™ uncovers nuances in customer stories.

Posted on: September 25, 2020

Quantifying qualitative survey data often becomes an exercise of “let’s just get finished with it,” but looking for nuance in answers to open-ended question can tell us something distinctive about specific segments of respondents. I recently witnessed this when I was showing our platform to one of our partners. I was walking her through a routine demo of the different visualization tools we have, when I finally opened up the IntelliSegment™ chart. While explaining how it works, I recognized the look of surprise in her eyes (through zoom, no less) when

Open-ended questions deserve better than the plain old text box treatment in online surveys

Posted on: September 16, 2020

When I started my first consulting job after business school, I distinctly remember the very first training I received: it was on the importance of asking open-ended questions and listening to what we hear back. That lesson has served me and my team very well at GroupSolver as we use the same approach when we

Does matrix question format cause drift in respondent data toward neutral results?

Posted on: September 1, 2020

Matrix question format is a popular method used in online surveys to shorten the time respondent takes to complete a questionnaire. In this study, we explored whether the format of the matrix question has an impact on the data collected in a survey and if it creates a detectable bias. In this study, data from two parallel studies using two different online survey platforms were collected and compared. Based on this data collected, we observe that table format of a matrix question appears to push respondents toward the center of the response scale. The impact is relatively small on average, but it varies greatly based on the question.