Protect the quality of your survey data from speedsters, cheaters and bots by implementing smart trap questions.

Posted on: January 19, 2021

Gathering high quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge. This is especially true when respondents are sourced from broad general audience panels and whose identity can’t be verified for privacy reasons. While collecting data from a reputable sample provider and using good survey design techniques go a long way towards ensuring data quality, it is often not enough. Inevitably, some survey respondents will set out to complete survey questions as fast as they can, particularly when a monetary incentive is involved. Not filtering out unqualified, inattentive or fraudulent respondents will at the minimum add

A Vaccination Conversation Part II: Discussing Health Literacy with Dr. Eileen Fry-Bowers

Posted on: December 9, 2020

Vaccines have long been the center of controversy and the Covid-19 vaccine is no exception. Fears of side effects and unknown risks loom over people’s heads as they struggle to determine, should I get the vaccine when it is available or wait a while? We expect people to make a good decision for their own health and for the safety of others with information presented,

Interview with Dr. Eileen Fry-Bowers: A Vaccination Conversation

Posted on: November 23, 2020

2020 has been a year that will be hard to forget (even though most of us will want to). The spread of Covid-19 across the globe has been devastating to say the least. We never imagined that we would still be fighting the virus 8 months later, and even more so, that the numbers would continue to be rising. The idea of a vaccine