IntelliSegment™ uncovers nuances in customer stories.
Posted on: September 25, 2020
Quantifying qualitative survey data often becomes an exercise of “let’s just get finished with it,” but looking for nuance in answers to open-ended question can tell us something distinctive about specific segments of respondents. I recently witnessed this when I was showing our platform to one of our partners. I was walking her through a routine demo of the different visualization tools we have, when I finally opened up the IntelliSegment™ chart. While explaining how it works, I recognized the look of surprise in her eyes (through zoom, no less) when …
Open-ended questions deserve better than the plain old text box treatment in online surveys
Posted on: September 16, 2020
When I started my first consulting job after business school, I distinctly remember the very first training I received: it was on the importance of asking open-ended questions and listening to what we hear back. That lesson has served me and my team very well at GroupSolver as we use the same approach when we …
A Long Road Ahead
Posted on: September 8, 2020
There’s a long road ahead before the pandemic is over. Not only are we worried about our health, but issues regarding the economy and our countries’ leadership are on top of mind. In our most recent Covid-19 pulse check, we found that most are unhappy with the economy’s performance, stating that the current situation is …