A happy quarantine Valentine’s Day
Posted on: February 11, 2021
Happy (almost) Valentine’s Day! Given that some of our Valentine’s Day plans may look a bit different this year due to the pandemic, we figured it would be the perfect opportunity to reach out to our audience to get their input. Our study takes a look at Valentine’s Day plans, favorites, online dating habits, and …
Health literacy in the age of social media and misinformation: A conversation with Dr. Eileen Fry-Bowers
Posted on: February 2, 2021
As we approach the 1-year mark since the Coronavirus entered the United States, many of us are perplexed by the stubborn spread of the virus after all this time. Misinformation has spread nearly as fast as the virus, leaving the population with contradicting thoughts and opinions regarding COVID-19 and health issues in general, and therefore, contributing to rising case numbers. Health literacy, the ability to obtain and understand …
Protect the quality of your survey data from speedsters, cheaters and bots by implementing smart trap questions.
Posted on: January 19, 2021
Gathering high quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge. This is especially true when respondents are sourced from broad general audience panels and whose identity can’t be verified for privacy reasons. While collecting data from a reputable sample provider and using good survey design techniques go a long way towards ensuring data quality, it is often not enough. Inevitably, some survey respondents will set out to complete survey questions as fast as they can, particularly when a monetary incentive is involved. Not filtering out unqualified, inattentive or fraudulent respondents will at the minimum add …