The curious case of failed electoral polls: Four take-aways for political pollsters from a customer insights researcher

Posted on: November 11, 2020

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance  By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared in the morning after the 2020 elections. However, it is already fairly certain that pollsters continue to struggle mightily with predicting election results despite conducing countless of polls. This struggle is particularly apparent when we look beyond national averages and start dissecting the errors on a state and district level. I am sure that there

All I want for Christmas is a cure for Covid.

Posted on: October 30, 2020

There’s something hopeful about the holiday season that is inspiring and full of warmth. We feel excited about buying gifts we know – well, cross our fingers – will make our loved ones happy. We look forward to getting together with family we normally see a few times a year. I’m sure many of us —myself included— are wishing that this year will be just as special as any other year. But things will probably be special this year for a different reason thanks to Covid-19.   Not only might our celebrations and get-togethers for the 2020

Matrix reloaded: impact of matrix question length and attribute complexity

Posted on: October 16, 2020

Katherine Stolin [1], Charles Kennedy [2], Rastislav Ivanic, PhD [3] Abstract  In our earlier paper on the topic of matrix questions, we explored findings from two parallel studies using alternative formatting of a matrix question. In that data, we found evidence that the traditional table format of a matrix question resulted in a small but statistically significant drift of mean scores toward the middle of the answer scale. To confirm this finding, we have conducted a