Does matrix question format cause drift in respondent data toward neutral results?

Posted on: September 1, 2020

Matrix question format is a popular method used in online surveys to shorten the time respondent takes to complete a questionnaire. In this study, we explored whether the format of the matrix question has an impact on the data collected in a survey and if it creates a detectable bias. In this study, data from two parallel studies using two different online survey platforms were collected and compared. Based on this data collected, we observe that table format of a matrix question appears to push respondents toward the center of the response scale. The impact is relatively small on average, but it varies greatly based on the question.

Back to School Amidst Covid-19

Posted on: August 20, 2020

Back to school season can typically cause some stress among students and parents, but this pandemic adds a whole other layer. As many schools are back in session and trying various methods of teaching, from remote teaching or in-person to even a hybrid method, we were curious to uncover the sentiments around the situation. We find that in general, students and their guardians are

Not quite out of the woods.

Posted on: August 13, 2020

A few months later into the pandemic, we are still not in the clear yet.  We can’t say that people are no longer worried at all about the effects of the virus, but it is clear that we are used to living amidst a pandemic. Consumers are adapting to new routines, from grocery shopping to purchasing takeout more