Appropriation or Appreciation?

Posted on: August 3, 2020

Trader Joe’s customers support its witty, ethnic sub-brand names and generally don’t find them offensive. However, that may not be the full story.  In recent weeks, a petition challenged Trader Joe’s to change their practice of selling some of its international foods under ethnically-named sub-brands. Trader Joe’s rejected this request last week with a statement calling into question whether this naming approach is racist. In general, data from our survey (N=185, conducted July 29-30) suggests that customers don’t see this

To mask or not to mask?

Posted on: July 29, 2020

We have kept you updated with all things COVID-19 over the past few months. We have seen the country feel anxious over the virus, to finding a sense of normality through it all. Now that we have a good grasp of consumer behavior and shopping patters, we wanted to dive into some other issues, such

Riding the wave.

Posted on: July 24, 2020

Are we in the second wave of COVID-19 already? With so much uncertainty, consumers don’t know for sure where we are at right now.  Some may argue that we are already in the second wave of COVID-19, while others fear that the first may not even be over yet. Whatever the case may be, U.S. consumers have an action-plan as to what to