Out of the woods, finally?

Posted on: November 17, 2020

Will things start to finally look up with a new vaccine? Or will this bring up new fires we have to put out? With the most recent news about a covid vaccine from Pfizer and Moderna, we were intrigued to see how the general population felt. In our latest pulse check, we found that overall, most of our respondents have

What happened to “One nation, indivisible”?

Posted on: November 13, 2020

After a drawn-out battle between former Vice President Joe Biden and President Donald Trump, America has chosen Joe Biden as its 46th president. In his victory speech, Biden stated that the American people have “delivered us a clear victory, a convincing victory, a victory for we, the people.” At the same time, his opponent took to Twitter saying, “I WON THIS ELECTION, BY A LOT!” These contradicting messages perfectly capture the political environment

The curious case of failed electoral polls: Four take-aways for political pollsters from a customer insights researcher

Posted on: November 11, 2020

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance  By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared in the morning after the 2020 elections. However, it is already fairly certain that pollsters continue to struggle mightily with predicting election results despite conducing countless of polls. This struggle is particularly apparent when we look beyond national averages and start dissecting the errors on a state and district level. I am sure that there