Level of concern has peaked.

Posted on: June 9, 2020

Our pulses are normalized. All we can do now is focus on the future and be grateful for those on the front lines of the pandemic. Over the past few weeks, we have been conducting a series of pulse checks about the current situation with U.S. consumers amidst COVID-19. We have found that originally, tensions

2020 is Not What I Imagined.

Posted on: June 9, 2020

Most consumers in our country have entered week five of the COVID-19 reality and things are not getting easier. No one could have imagined even a few months ago a year turning out like this one. If you had asked any American consumer last year what they would expect in the year 2020, nobody could

This is Reality.

Posted on: June 9, 2020

Long were the days where we roamed around carelessly, not worried about social distancing or wearing masks in public. As hard as it’s been, U.S. shoppers are accepting that this is our new reality. And even when things get better, it will never be the same as before. Throughout the month of March, we have