When will this end?

Posted on: June 9, 2020

Realizing that this is only the beginning of COVID-19, U.S. shoppers begin to wonder when this nightmare will be over and what long-lasting impact it will have on their daily lives. In these past couple of weeks, we have been documenting U.S. consumer’s shifting attitudes and self-reported behaviors amidst the COVID-19 pandemic through a series

Sinking in.

Posted on: June 5, 2020

Amid tightening response to COVID-19, US shoppers do their part to flatten the curve and start pondering longer-term impacts. Last week, we took our first look at the changing reality of US shoppers finding themselves in the beginning stages of the COVID-19 pandemic. We found that as of March 9 and 10, their pulse was

Panic versus Preparedness

Posted on: June 5, 2020

Early take on COVID-19 impact on US shopper behavior The American consumer woke up in early March with a bad headache: Heart palpating, stock market plunges, looming recessions across the globe, panic pantry loading, accelerating school closings, unpredictable travel restrictions, mayors and governors declaring States of Emergency, local communities quarantined. “What’s next?,” they wondered, “What