AI will likely take your research to the next level. But you must do your homework first.

Posted on: June 4, 2020

Three big questions to ask yourself before getting fully onboard with Artificial Intelligence. I have been in a fortunate position to observe the rise of Artificial Intelligence (AI) in consumer research from a front-row seat. Being a founder of an intelligent survey start-up while also working closely with our partners delivering customer insights, I have gained an

I don’t drink regular coffee, I drink premium coffee

Posted on: April 24, 2020

If you’re anything like me, you are addicted to coffee. I get headaches if I don’t get my coffee fix fast enough, and I get cranky to the point that I don’t even want to be around myself. Even the rich smell of a freshly brewed cup of coffee can lift my spirits bright and

Better Fact-Check Yourself

Posted on: April 24, 2020

I am sure you know that absolutely frustrating feeling when you are having a discussion with another person and you know you are right, but the other side just won’t give in. It’s like, how can they not hear what I am saying? I am even backing up my argument with facts! Can’t they see that